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LEGENDS OF DENIM
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TALL TALES OF STURDY PANTS
It’s 1873. A rivet no bigger than a skeeter kept miners working and pants from splitting. A button fly held it all together – long before zippers. Didn’t care if you were in a rush. Still doesn’t.
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NEVER THE SAME STORY
In 1967, Levi's® made a jacket. The rest is denim history. First for cowboys, then outlaws, punks, roadies and rockstars. Let’s just say, it’s seen things.
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