LET’S MAKE THINGS BETTER
A lot of people throw around the word “sustainable,” so we think it’s important to be super straightforward in exactly how we use it. For us at Levi’s®, it’s about making better choices like sourcing more sustainable materials and finding ways to use less water. It’s about making better clothes like WellThread™, our most sustainably designed collection. And it’s about bettering the planet and the communities that share it at every step along the way. We’ve always stood up for what’s right — and creating sustainable clothing is no different. Let’s take a look at how we’re changing the game for good.
WE’RE TAKING A STAND
Sustainability comes in a lot of different forms, some of which we talk a bit about below. And there’s so much more coming down the pipe. We see this as the beginning of something epic.
WE’RE THINKING FULL-CIRCLE WITH LEVI’S® WELLTHREAD™
This is our most sustainable collection. It’s designed and modeled on four guiding principles: Materials, People, Environment and Process. We make Levi’s® WellThread™ in Worker Well-Being facilities with rain-fed Cottonized Hemp, Water<Less® technologies and as many recycled materials as we can. And every thread is designed to be recycled (not that you’ll need to replace anything from this collection anytime soon).
SHOP NOWWE’RE CLEANING UP THE FINISHING PROCESS WITH WATER<LESS®
Unless you’re buying raw denim, your denim’s been finished. It’s the last but most crucial step in denim production, giving jeans and jean jackets a broken-in look and feel from day one. Unfortunately, this process uses a lot of water. Or, it used to. We rolled out Levi’s® Water<Less® innovations in 2011. Since then, we’ve saved more than 3.5 billion liters of water from the finishing process (that’s enough to fill 12 Olympic-size pools!) and recycled over 5 billion more (you do the math). And by 2021, at least 80% of Levi’s® jeans will be finished with Water<Less® techniques. So instead of washing denim with fabric softener to create that worn-in feel, we might tumble jeans with bottle caps and golf balls, taking the water out of the wash altogether.
LEARN MOREWE’RE REPAIRING, REIMAGINING & RECYCLING AT THE TAILOR SHOP
Levi’s® jeans are made to last. For almost 170 years, we’ve designed durable clothes built to withstand daily wear. These days, when more than 85% of textiles end up in landfills, product longevity matters more than ever. Did you know that wearing a garment for just 9 months longer, shrinks its carbon footprint by 30%? As part of our mission to minimize our environmental impact, we want to make it easy for you to do the same. Visit Levi’s® Tailor Shop and talk to an expert who can help extend the life of your clothes, customize them or upcycle them into something new and recycle it all when the time finally comes.
LEARN MOREORIGINAL STYLE. RESPONSIBLY MADE.
Sustainability isn’t a trend, or really even optional any more. That’s why we’re making it easy for everyone to look good and keep a clean conscience.
