GNG is the Master Franchiser of the Levi’s® Strauss brand in Portugal.

The opening of the first company store under the franchising model – the Original Levi’s® Store in Guimarães – goes back to 1993. Since then, the organisation has been following an ascending path, both in terms of the number of stores and the quality of the service provided, which has translated into a constant growth in its turnover.

GNG's most recent investments were made in November 2019, with the opening of the Levi's® Store Príncipe in Vigo, Spain and the Levi's® Store Restauradores store in Lisbon. The most recent refits were also held this November at Campera Levi's® Fashion Outlet and Levi's® Store UBBO Tejo.

Currently, GNG manages 44 Levi Strauss branded establishments on a franchise basis in Portugal and Spain.

GNG’s offices are located in Oporto but the company operates throughout the country, namely in Guimarães, Porto, Matosinhos, Braga, Lisbon, Coimbra, Albufeira, Aveiro, Viseu, Almada, Alcochete, Vila do Conde, Carregado, Faro , Almada, Cascais, Leiria, Oeiras and Sintra.

GNG’s main objective is to become a national and international reference in terms of store management in the clothing sector and to provide the consumer with a service of excellence and a high level of satisfaction, based on ethics, respect and human values.

GNG, currently one of Levi® Strauss’s biggest clients in Europe, is focusing on sustained growth through a conscious investment policy based on the skills of its staff and the search for new markets.

GNG aims to become an example in terms of the level of quality and the stringency of its management methods. Innovation was, and will always be, a well-present premise. The organisation seeks to rapidly adjust to the challenges it faces on a daily basis and to the constant variations in the reality of the current world. The current economic conjuncture is forcing us to invest more in tools and methods that enable the empowerment of the existing resources.

To talk about skill reinforcement, efficiency measurement, store optimisation, optimal stock level calculation and service quality has never made so much sense and has lead the organisation to invest more in differentiation and novation.

The path to excellence will have to be set on 3 main pillars: - adjusted selection of the collections and stringent stock management; - optimisation of the client service level; - control of all the global aspects of the business through “real time” monitoring, various KPIs and the general state of the business.

The investment in tools that enable the empowerment and development of the aforementioned aspects is the way to go. The partnership with companies that add value to internal resources and enable reaching that goal in an effective manner, is a reality. If we add new applications to the currently used tools, that we can safely say will be unique in the world and will represent an unparalleled potential for innovation, GNG will reach a superior level in terms of store management.

GNG is proud to assure strong points across the whole organisation: great interpersonal relations, human values, healthy competition and the team’s working skills. GNG believes in human capital.