WE’RE ON A MISSION TO CHANGE THE CLOTHING INDUSTRY. FOR GOOD.
There’s no hiding it: The apparel industry has a tremendous impact on the environment. As a brand that plays a role in this, it’s on us to do everything we can to create the styles you love, but do so in a way that still respects our planet. It’s an approach best summed by our mantra: Buy better. Wear longer. We’ll make products that are sourced in better ways, from better materials, crafted at the highest quality and made to be extremely durable. And you? Just keep wearing the products you love for as long as possible.
BETTER CLOTHES. BETTER CHOICES. BETTER PLANET.
MADE TO STAND THE TEST OF TIME.
SEE HOW SUSTAINABILITY IS WOVEN INTO OUR PRODUCTS AND PRACTICES.
WE’VE MADE SOME GREAT PROGRESS.
BUT THERE’S STILL WORK TO BE DONE.
WEARING WHAT YOU ALREADY OWN IS THE MOST SUSTAINABLE THING YOU CAN DO, BUT WHEN YOU DO BUY, BUY BETTER. CHECK OUT SOME OF OUR MOST INNOVATIVE PRODUCTS.SHOP SUSTAINABLE PRODUCTS
Each of the six partners featured in our film are actively making the world a better place.