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THE MOST EXPENSIVE JEANS IN THE WORLD
Kurt Cobain didn’t try to make the 501® iconic – he just wore them. And they became the most expensive jeans in the world, reaching a world-record $412,750 at auction.
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KURT COBAIN'S LEGACY LIVES ON
Today, those same jeans sit in The Levi's® Vault – a symbol of how authenticity outlives trends.
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LEVI'S® DIDN’T MANUFACTURE GRUNGE.
BUT THE 501® WAS THERE WHEN IT HAPPENED.
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