A collection with a call you can’t ignore: Respect all pronouns. Because to use someone’s pronouns is to see how they move through the world.
To hear more from Mabel watch this exclusive video.
Wearing Levi's® Pride Sports Bra
“Adornment is a surefire way to make yourself feel whole. I mean, it's you presenting yourself to the world as you want to be presented. There's a real honoring of self in that.”
MAKE IT PERSONAL
There are more ways to customize your Pride gear than ever before. Customizable at Levi's® Tailor Shop and Levi's® Print Bar.
Wearing Levi's® Pride Liberation Shortall
“I don't try to make my look a certain way. I just go for what I like. It ends up being a manifestation of me and what's inside and what I love.”
OUR MARCH TO EQUALITY
SUPPORTING PRIDE 365
Levi's® Portugal Beauty of Becoming x Pride
At Levi’s®️ we celebrate equality, diversity, and inclusion in all different areas. We always try to give a voice to those who are not always heard. It is thanks to individual struggles that we achieve real change in the world we live in today.
In Portugal, to celebrate Pride 2021 we tell the stories of people who managed to transform their paths, reaching something greater. Greatness is achieved through experience and self-exploration. And nothing has more impact than hearing stories of those who have achieved incredible things.
Starting with the global message of this year's Levi’s® Pride campaign, inspired by cultural change and the new paradigm of gender pronouns but, above all, by the concept of “Beauty of Becoming” this campaign was made upon the question “what would you tell to your 14 year old self?”.
This project was directed by Filipe Correia dos Santos and tells the story of Alex D'Alva Teixeira, Lola Herself, Tamara Alves and the T Guys Cuddle Too (Ary Zara and Isaac dos Santos). With portrait photographs by Gonçalo Silva.