Levi's® Portugal Beauty of Becoming x Pride
At Levi’s®️ we celebrate equality, diversity, and inclusion in all different areas. We always try to give a voice to those who are not always heard. It is thanks to individual struggles that we achieve real change in the world we live in today.
In Portugal, to celebrate Pride 2021 we tell the stories of people who managed to transform their paths, reaching something greater. Greatness is achieved through experience and self-exploration. And nothing has more impact than hearing stories of those who have achieved incredible things.
Starting with the global message of this year's Levi’s® Pride campaign, inspired by cultural change and the new paradigm of gender pronouns but, above all, by the concept of “Beauty of Becoming” this campaign was made upon the question “what would you tell to your 14 year old self?”.
This project was directed by Filipe Correia dos Santos and tells the story of Alex D'Alva Teixeira, Lola Herself, Tamara Alves and the T Guys Cuddle Too (Ary Zara and Isaac dos Santos). With portrait photographs by Gonçalo Silva.
T GUYS CUDDLE TOO
ISAAC DOS SANTOS
Barber and LGBTQI+ activist
A true citizen of Lisbon and demonic, finds the freedom tattooing his body and driving to the seaside listening to rock music. First trans person to give a Ted x in Portugal, member of the board of ILGA Portugal, leading figure of the documentary RIP 2 My Youth and co-creator of the platform T Guys Cuddle Too.
Film maker and LGBTQI + activist
“BE YOURSELF, WITHOUT FEAR. LIVE YOUR LIFE, NO ONE WILL LIVE IT FOR YOU.”
“LIFE IS A CHALLENGE AND SOMETIMES CAN BE CRUEL. BUT, IF WE TRY TO LOOK TO THE BEST ON EACH SITUATION, IN THE END IT WILL BE MUCH MORE FUN.”
“DON’T HIDE THE MADNESS.”
ALEX D’ALVA TEIXEIRA
“WE HAVE TO WRITE OUR OWN NARRATIVE, IT'S OUR LIFE, OUR FUTURE.”