LET’S CELEBRATE OUR HUMAN CONNECTION.
The Levi’s brand has long embodied the democratic ideals of optimism, inclusiveness and progress. But most importantly, the brand has always led with courage, participating in the promise of equality and social justice. Levi’s® has always been a unifying brand and “One Day Soon We Will Dance Together Again” tries to do just that, through its message of joy and togetherness that crosses countries and cultures.
The Levi’s brand has long embodied the democratic ideals of optimism, inclusiveness and progress. But most importantly, the brand has always led with courage, participating in the promise of equality and social justice. Levi’s® has always been a unifying brand and “One Day Soon We Will Dance Together Again” tries to do just that, through its message of joy and togetherness that crosses countries and cultures.
When we originally created the ”Circles” campaign in 2017, we wanted to contribute to the social dialogue with a sense of optimism, joy and togetherness. We wanted to create something that celebrated our human connection. Yes, we are different, we hold different beliefs and sometimes we become what may seem to be irreparably divided. But if we can remember that our differences unite us, if we can hold onto all that we share in common, we can find our way back to each other. We can maybe find a way to listen and offer understanding.
Today, the world is in a different place and yet the ad has never felt more timely.
We’ve adjusted the message ever so slightly for this new moment. But we think it works. And one day soon, we will dance together again.
WE'VE ALWAYS STOOD UP FOR
WHAT'S
RIGHT
WE HAD THE COURAGE TO REJECT RACIAL SEGREGATION
Our first desegregated sewing factory opened in Blackstone, Virginia in 1960.
LEARN MOREWE CHAMPIONED CORPORATE INTEGRITY THROUGH TRANSPARENCY
Our Terms of Engagement were instituted worldwide in 1991, ensuring protection for workers at every point of the supply chain.
LEARN MOREWE ENCOURAGED EMPATHY IN THE FACE OF FEAR
Our leaders and employees came together in 1982 to educate the public on issues facing the LGBTQ+ community.
LEARN MOREAND TODAY, WE BUILD ON THIS FOUNDATION TO
INSPIRE
CHANGE
WE'RE CHANGING THE WAY WE USE NATURAL RESOURCES
WATER<LESS®
The best resource we possess for sustaining the world’s water supply, and keeping it clean, is creativity. Finishing denim in the traditional way requires unsustainable amounts of H2O, so at Levi’s®, our designers have created more than 20 alternative techniques. It’s a process we call Water<Less®, and so far it has saved more than 3 billion litres of water and recycled 5 billion more. Water<Less® technology is not proprietary. In fact, we’ve shared these new practices with our competitors, inviting their engineers into our own lab to show them responsible, imaginative methods for denim finishing that produce comparable results.
WE'RE COLLABORATING WITH SUPPLIERS ON PROGRAMMES THAT IMPROVE THE LIVES OF GARMENT WORKERS
WORKER WELLBEING
Our Worker Wellbeing initiative protects more than the rights of our employees when they’re at work. It’s an investment in their lives, and what matters most to each of them. We partner with suppliers and local non-profit organisations in 12 countries to provide health education, family welfare programmes and financial empowerment. Nearly 100,000 workers, most of whom are women, currently benefit from Worker Wellbeing. By 2020, we’ll have doubled that number, and 80% of all Levi’s® products will be produced in factories that support this initiative. We’ve also partnered with Harvard’s SHINE programme to develop a universal toolkit for the wider manufacturing industry, enabling textile workers everywhere to lead healthier, more financially stable lives.
WE'RE COMMITTED TO SAVING ARTS EDUCATION
LEVI'S® MUSIC PROJECT
Our denim has been rock n’ roll’s unofficial uniform for decades, from the rolled cuffs of the ‘50s to the skin-tight style of ‘70s punks to the distressed look of the ‘90s and beyond. The Levi’s® Music Project celebrates this shared heritage. The programme provides young people with access to music education programmes, community resources and experiences with visionary artists like Alicia Keys, Skepta, Vince Staples and SZA. We’ve launched music tech classes in Brooklyn, a sound studio for young musicians in Long Beach, and a summer concert series in New Jersey. We’ll keep on partnering with artists from all over the world to empower and educate our youth. It’s a mission that will never end.
