LET’S CELEBRATE OUR HUMAN CONNECTION.
The Levi’s brand has long embodied the democratic ideals of optimism, inclusiveness and progress. But most importantly, the brand has always led with courage, participating in the promise of equality and social justice. Levi’s® has always been a unifying brand and “One Day Soon We Will Dance Together Again” tries to do just that, through its message of joy and togetherness that crosses countries and cultures.
WE'VE ALWAYS STOOD UP FOR
WE CHAMPIONED CORPORATE INTEGRITY THROUGH TRANSPARENCY
Our Terms of Engagement were instituted worldwide in 1991, ensuring protection for workers at every point of the supply chain.LEARN MORE
WE ENCOURAGED EMPATHY IN THE FACE OF FEAR
Our leaders and employees came together in 1982 to educate the public on issues facing the LGBTQ+ community.LEARN MORE
AND TODAY, WE BUILD ON THIS FOUNDATION TO
The best resource we possess for sustaining the world’s water supply, and keeping it clean, is creativity. Finishing denim in the traditional way requires unsustainable amounts of H2O, so at Levi’s®, our designers have created more than 20 alternative techniques. It’s a process we call Water<Less®, and so far it has saved more than 3 billion litres of water and recycled 5 billion more. Water<Less® technology is not proprietary. In fact, we’ve shared these new practices with our competitors, inviting their engineers into our own lab to show them responsible, imaginative methods for denim finishing that produce comparable results. Our Goal: By 2021, 80% of Levi's® jeans and trucker jackets will be made with Water<Less® techniques.
Our Worker Wellbeing initiative protects more than the rights of our employees when they’re at work. It’s an investment in their lives, and what matters most to each of them. We partner with suppliers and local non-profit organisations in 12 countries to provide health education, family welfare programmes and financial empowerment. Nearly 100,000 workers, most of whom are women, currently benefit from Worker Wellbeing. By 2020, we’ll have doubled that number, and 80% of all Levi’s® products will be produced in factories that support this initiative. We’ve also partnered with Harvard’s SHINE programme to develop a universal toolkit for the wider manufacturing industry, enabling textile workers everywhere to lead healthier, more financially stable lives.
LEVI'S® MUSIC PROJECT
Our denim has been rock n’ roll’s unofficial uniform for decades, from the rolled cuffs of the ‘50s to the skin-tight style of ‘70s punks to the distressed look of the ‘90s and beyond. The Levi’s® Music Project celebrates this shared heritage. The programme provides young people with access to music education programmes, community resources and experiences with visionary artists like Alicia Keys, Skepta, Vince Staples and SZA. We’ve launched music tech classes in Brooklyn, a sound studio for young musicians in Long Beach, and a summer concert series in New Jersey. We’ll keep on partnering with artists from all over the world to empower and educate our youth. It’s a mission that will never end.