SUSTAINABILITY IS IN OUR JEANS
THIS IS COTTONISED HEMP
Something you’ll see a lot of this season (and beyond) is Cottonised Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s®, this new innovative hemp yarn is soft like cotton — and easily woven into denim styles like our Stay Loose for him and High Loose for her. So you get the same authentic Levi’s® look and feel in a garment that’s easier on the environment.
SAVE WATER. WEAR HEMP.
HOW WE DO IT
BETTER CLOTHES. BETTER CHOICES. BETTER PLANET.
LET’S MAKE THINGS BETTER
Getting dressed shouldn’t feel like a moral dilemma. That’s why we’re making it easy to look good and keep a clean conscience.